Mexico s Independence From Spain Becoming A Young...

On 1821 Mexico won its independence from Spain becoming a young independent country. Mexico was faced with many challenges after the wars for independence. The economy had been ravaged. Many had died. The social dislocation caused by the wars and all its residual wounds had still to be healed. And in this chaotic environment the Mexican tried to forge a nation out of growing economic, social, and political, instability. An independent Mexican congress was also formed made up of conservative criollos who debate the future course of Mexico. Mexico was organized as a federal republic composed of 19 states and 4 territories. After its independence, Mexico had a vast territory and not enough citizens to occupy the land. Mexican government afraid to losing the un-occupy land, encourage immigration from the united states to become Mexican citizen and reside on the Mexican territory called Texas. True the years, the Anglo immigrant population in taxes grow so fast that when the Mexican gover nment try to obtain control over it was too late. According to Acuna, â€Å"By 1844 war with Mexico over Texas and the Southwest was only a matter of time. James K. Polk, who strongly advocated the annexation of Texas and expansionism in general, won the presidency by only a small margin, but his election was interpreted as a mandate for national expansion† Europeans are guilty of imperialism because in the 1830s and 1840s they took advantage of the young, independent, and unstable government ofShow MoreRelatedThe French Indian War And The American Colonization Of North America1326 Words   |  6 PagesStarting with Columbus in 1492, European countries (Spain, England, France, and Netherlands) began colonizing the New World in search of greater economic opportunity. 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Their culture andRead MoreEssay on American Imperialism in the Philippines3614 Words   |  15 PagesIn 1898, in an effort to free Cuba from the oppression of its Spanish colonizers, America captured the Philippines. This brought about questions of what America should do with the Philippines. Soon, controversy ensued both in the American political arena as well as among its citizens. Throughout its history, America had always been expansionistic, but it had always limited itself to the North American continent. Beginning in the mid-ninet eenth century, however, there emerged a drive to expand outsideRead MoreSummary of 13 Chapters of Belize5562 Words   |  23 Pagesin which the country finds itself. He scrutinizes some of the most culturally and politically sensitive aspects of Belize’s history, without flinching and with a passionate viewpoint. Assad not only presents us with the historical data, but offers us some explanation and interpretation of what the hard facts mean. 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The missionRead MoreHistory3241 Words   |  13 Pagesâ€Å"nation-states†, in tern proto-industrialization in europe (innovation) Europe started into three major processes: Revolution, (and nationalism) Industrialization Imperialism Lastly the Rise of the â€Å"nation-state† Age of Enlightenment (1650-1780’s) There were plenty of forward thinkers. Each was moving toward science as the new way of thinking. They used the application of universal laws of the natural world to social world. They valued ration over revelation. The government was as a contractRead MorePre-Columbian Period9302 Words   |  38 Pageswhat is now the US. 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One of the reasons why abortion came into question in the beginning of the 1950s was due to the fact that a lot of doctors and lawyers were seeing many cases of illegal abortions and it was becoming a large social problem. Since there was a lack of competition for legal abortions, doctors found no problem making them legal again -- â€Å"They felt that abortions were justified under certain circums tances, and they begun to see the laws against abortion

A Reflection On My Career Goals - 998 Words

There was an eerie silence as I took the stand. As a witness for the defense, sitting in the Old Courthouse in St. Louis, I was unaware that my life would change. For the first time I became exposed to law. Since my first mock trial in the third grade, I came to recognize that law is not black and white, but shades of grey; just as life is full of grey. Reflecting on the relationship between law and life, my passion for law grew. My studies, my experiences, my determination and my curiosity became a reflection of my career goals. Ambitious and determined to become a lawyer, I entered college with political science on my mind. Sophomore year became another pivotal moment in my life. After taking Social Ethics offered by the philosophy department, I realized that what I was doing all along was philosophizing. Philosophy became the missing piece to my puzzle. I began to connect philosophy to life and to law. Confronted with my own health issues, I saw the connection between life, ethics, law and medicine. I found bioethics. Soaking in the principles of biomedical ethics, I took interest in clinical ethics consultation, medical decision-making, and the ethical, legal and social implications of new technologies. Overtime I learned the importance of applying the concepts of ethics to the study of law and medical practice. I appreciated bioethics as a reflective discipline and as an interdisciplinary field. As a student who majored in philosophy, triple minored in ethics,Show MoreRelatedReporting Studying senior social science subjects was the most influential factor which provided a1600 Words   |  7 Pagesa wonderful opportunity to discover my abilities and develop skills and confidence in critical thinking and systematic research processes. 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Brain Response of Behavior Free Essays

The communication process of neurons in the brain is a complex electrochemical process from one neuron to the next in a series of chemical reaction to pass the message (Charles, 2002). However, the message to be passed precedes the process of communication involved. The message to be communicated to the brain neurons originates from the senses of sight, touch, taste, smell and sound. We will write a custom essay sample on Brain Response of Behavior or any similar topic only for you Order Now The neuron’s dendrites usually receive a chemical message from the neighboring neuron which generates or triggers off a chemical reaction to form nerve impulse. The generated nerve impulse or action potential travels down the neuron tube referred to as axon through the terminal button at the end of that neuron. At this end, the message carried is passed to the next adjacent neuron through a synapse. However, the synapse has a gap called synaptic cleft that message neurotransmitters should diffuse through to the next nerve cell’s dendrites. The electrical message to be diffused through synaptic cleft is contained in synaptic vesicles with several neurotransmitters. The neurotransmitters on the presynaptic neuron or neuron that has the message to diffuse through synaptic cleft to the postsynaptic neuron or on the receiving neuron must be in appropriate key and fit structures (Charles, 2002, p. 63). This is necessary to enhance successful neurotransmitters binding after diffusion. Once the neurotransmitters are diffused through the synaptic cleft, they bind to the dendrites of postsynaptic neuron and release the chemical message that triggers off or stimulates neuron chemical changes. Thereafter, the process repeats as the previous one for this neuron until it moves message to the next nerve cell and communication enhanced. It is a point of worth to note that, once message diffuses through the synaptic cleft to the postsynaptic neuron, there are several neurons that shall receive the message but only specific neuron that is compatible to the message is shall successfully receive and pass it by to the next neuron. For example, if there is need for body temperature control, the neurons that are specialized in body temperature control messaging only shall facilitate communication to the brain; and after interpretation by the brain the same neurons shall carry message to the hypothalamus. Then hypothalamus gland shall release hormones to increase liver activities, constriction or vasodilatation of blood vessel, follicle hair behavior and personal behavior to respond to cold by warming or wearing heavy clothes or hot weather by wearing light clothing (Albert, 2002). Neurotransmitters and their effect on behavior The observable behavior is a result of brain interpretation and stimulated action course. However, it should be noted that the brain ability to influence behavior is highly dependant on neurotransmitters contained in the synaptic vesicle. The neurotransmitters have the capacity to influence the message being passed and the outcome in terms of behavior exhibited. In this regard, neurotransmitters are chemical agent in the neurons that are responsible for facilitating message movement from one neuron to the adjacent one through axon (Charles, 2002). To this effect, neurotransmitters are either excitatory which allows communication or inhibitory that hinders information passage depending on the nature of message being passed on. But effects of neurotransmitters whether inhibitory or excitatory are different depending on the nature or receptor. Some common examples of neurotransmitters are: Acetylcholine which is an excitatory neurotransmitter dealing with the muscle tissues especially the heart muscles to facilitate blood pumping mechanism. Epinephrine is concerned with energy provision for urgent confrontation such as immediate flight or fight by producing glucose as a ready energy to an individual. Another neurotransmitter is the Serotonin which is concerned with person’s mood and insufficient leads to mood disorders such as depression and anxiety disorders. Oxytocin is concerned with maternal related behaviors such as mammary glands, sperm production and ovary release in sexual related behaviors. On contrary to excitatory neurotransmitters, Dopamine is an example of exhibitory neurotransmitter that inhibits action potential in motor neuron. Abnormal quantity of Dopamine results to Parkinson’s disease and substance addition (Charles, 2002; Albert, 2002). Part II: major regions of the brain and their functions on behavior The brain is a complex structure that is divided into specialized parts or regions that perform specialized function. The importance of specialization and brain parts division is not only in brain processing information and generating responses, but the specific impact on behavior of an individual generated by each specialized part. In this regard, the brain has three main regions: cerebral cortex, limbic system and the brain stem (Charles, 2002). The brain stem is the most primitive part of the brain that is located at the joint where the spinal cord enters the brain (Charles, 2002). This part of the brain contains such sub-parts as reticular activity system, medulla and the Pons. The main function of this part of the brain is for autonomic functions deemed as necessary for survival such as health, food, shelter and security seeking behaviors. For instance, when a person falls ill, the brain stem triggers off the course of action to seek medication or health care, thus such an individual shall move towards the hospital premises than to any other direction of food or security. The cerebral cortex is brain region that is on outer part that covers the brain (Charles, 2002). By virtue of covering the brain, the cerebral cortex is considered as the largest part of the brain. The behavioral function of the cerebral cortex involves higher cognitive processes such as memory process that enhances language, thought and learning. Therefore, behaviors such as performance in academic work, ability to retain and remember, verbal fluency and speech development are controlled and generated by the cerebral cortex. Limbic system (Charles, 2002) is the third region of the brain with structures such as hippocampus, thalamus, amygdale and hypothalamus. This part of the brain is responsible for emotional related behaviors of individuals such as motivation, memory functions, and physiological functions. For instance, amygdale is responsible for behaviors such as anger, fear and aggression. The hippocampus sub-structure involves the functions of memory such as information coding and processing into short term and long term memories. Hypothalamus is responsible for emotional behaviors such as hunger, sexual feelings, thirsty and reproduction behaviors. How to cite Brain Response of Behavior, Papers

Harry Potter and the Sorcerers stone Essay Example For Students

Harry Potter and the Sorcerers stone Essay The purpose of reading, once you get the hang of it, is not merely to follow the action of a plot, but to learn about the characters, explore different ideas and enter other minds. (Besotted with Potter, pg. 1) For many parents, witchcraft is dangerous and demonic. There is Good and Evil in the world. Times are changing and some believe children are now more vulnerable to deception than children of earlier times. This is clearly due to different times and culture, such as social activities influencing outcomes of many issues. Secondly, different types of fantasy, computer games, television and the media, movies and Books are all the birth of different imagination. Depending on the source of the childs imagination, specific bias, morals and values are reflected upon the childs feelings and imagery. Thirdly, different kind of classroom and education system where multicultural education and the global community call for a common set of values disclosing traditional beliefs and narrow minded opinions. There is much good in childrens books, capturing a world where strength, courage, hope, wisdom, and love strongly exist. Children seek affirmation of the goodness of life through the books they read. Children are simply different in their exploration for they lack experience and they carry a high overwhelming self-interest. Their basic ability to logic assumes the child must ultimately rely on his own understanding of this world. Fear of failure in certain circumstances may arise and thus he makes the storys action crucially important. Fiction, particularly fantasy creates these circumstances for his consideration. In a society adults and children must work together for the safety and self-realization of all. No individual can find self-realization at a cost of others, or a hierarchical system for society will fail. This is where realistic fiction differs from fantasy fiction; realistic fiction promises child self-realization within boundaries; whereas fantasy creates limitless possibilities for adventure and creativity. Books have magic in them, whether its magic of Shakespeare and Coelho or Lewis Carroll and Harry Potter. Whether its the bible or the Quraan, one may find magic in his own way of life through fantasy or realism. Show preview only

Benjamin Franklin Autobiography Review free essay sample

At the young age of seventeen he had moved to Philadelphia, Pennsylvania after a fight with his brother James, which caused young Franklin to have to leave Boston in order to find work. In Philadelphia he met a printer named Andrew Bradford who couldn’t have him work for him but could provide housing for him in this new and foreign city. Bradford also introduces Franklin to a man named Keimer who is a printer and has work for him. However, Franklin becomes popular in this new city he’d traveled to and moves in with a man named John Read. While living in Philadelphia Franklin’s brother-in-law writes to him and when Franklin responds his brother-in-law he shows Franklin’s response letter to the Governor of Pennsylvania, William Keith who is extremely impressed with Franklin’s ability to write. Keith offers to help Franklin start his own publishing house but first Franklin wants to travel to London. We will write a custom essay sample on Benjamin Franklin Autobiography Review or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He became very successful in his writing and printing in London and made a decent amount of money but soon he realized he needed to go back to Philadelphia. When returning home Franklin learns Keith is no longer a governor and is just an ordinary citizen and he continues to work for Keimer and eventually takes over Keimer’s printing house with a plan to start a newspaper using all of the printing supplies he had from London. Franklin was always interested in meeting new people. When Keimer moves to New Jersey for work, Franklin joins him for that very reason. At this time he forms the Junto, which is a group that discusses morality and philosophy. Franklin marries John Read’s daughter, and starts a library. He begins becoming more interested in politics and making the society a better place. At this time in his life, Franklin lost one of his son’s at a very young age. In the early 1740’s Franklin begins inventing common things we use today. He publishes many of his own pieces of writing, and they are all very successful. Towards the end of the autobiography however, Franklin stops writing about all his accomplishments and events in his life. He seems to be more focused on his thoughts and ideas about society, religion, and it seems to be condescending. I have mixed feelings about Benjamin Franklin: The Autobiography and Other Writings because I feel as if he started out to be such an intellectual and one of America’s most well know thinkers of all time and somehow evolved into a somewhat bitter person. It may be silly to compare to but in my mind I think of when that really new, young, popular celebrity is on the rise and everyone just fawns over them they soon either take up strange religion’s, they have different beliefs, and they aren’t as down to earth as they were when they became very popular. Somehow I believe Franklin was like that in some way. â€Å"American hero† with a lot of troubled thoughts and complex ideas is what comes to mind when I think of Benjamin Franklin now. All in all Benjamin Franklin helped shape The United States of America in the eighteenth century and even today in the twenty-first century. He is a pioneer of early American History and this book is hands down a perfect read for an American History course in college because it shows the way our country was in the 1700’s and even how everything is worded gives a good outlook on the culture of early America.

STYLISTIC ANALYSIS OF A CUP OF TEA essays

STYLISTIC ANALYSIS OF A CUP OF TEA essays STYLISTIC ANALYSIS OF A CUP OF TEA To be honest, when I read the story, I thought how absurd this is. The first appearance of the story to me was just like this. But when I re- thought about some details I realised that the story is not that absurd. Above, it includes some social factors in it. And I think my assignment is going to be all about those details, because for me, truth always hides itself in details, so to analyse this story Im to deal with them. The story is all about Rosemary Fell, a rich, young and modern country woman and one of her shopping days. This day, and an extra-ordinary day it was, started after she got out from an antique shop with a little box in her mind, that she is planing to buy. What made this ordinary day, extra- ordinary came with a voice of a young, poor girl, Miss Smith. She was shyly asking money for a cup of tea. At the moment Rosemary couldnt believe her ears. How can someone doesnt have money, even for a cup of tea? She thought a little, and decided to make an invitation. She invited this young, poor girl to her home. After some insist, Miss Smith accepted this invitation. They went home and had some cup of tea, and chat for a while. It was a chat that mostly Rosemary talk and Miss Smith listen with tears in her eyes. Then Philip, the husband of Rosemary appeared. He was confused to see Miss Smith, because she is not like one of the other friends of Rosemary. Then he wanted to talk with h er and they went to the library. They had a conversation about the poor girl. Philip thought this situation is ridiculous, besides, he thought that Miss Smith is beautiful and pretty. This thought of Philip shocked Rosemary. She didnt look to her as Philip did. After she got out from the library she decided to give some money to her and let her go. Jealousy was the only reason for this. We can both understand her phys...

Motivation in the Work Place Essay Example | Topics and Well Written Essays - 500 words

Motivation in the Work Place - Essay Example Components of this model, from lowest to the highest are in the order, physical needs, safety and security needs, social needs of love and belonging, esteem needs of respect and confidence, and finally self-actualization needs of knowledge and understanding. Baumeister (p.88) asserts that esteem needs are required to enhance a person’s overall personality by providing a sense of achievement and shielding negative emotions. Self-esteem is associated with confidence and high expectations of success; high self-esteem is associated with optimism and lower anxiety. It also provides a sense of integrity and adequacy. Maslow’s theory points towards need for respect from others and from self. Respect from others confers recognition, acceptance and appreciation. Realizing that human being is a social animal, the Sociometer theory proposes that man continually tries to seek inclusion into social groups. Psychologically, it reduces anxiety and improves health (Baumeister, 89). Employees’ self-esteem is enhanced by gaining recognition in the form of awards and appreciations, and a need to enhance self-esteem, in order for the employees to feel included in the virtual social ‘wanted’ circles, is an effective motivat or (Marriner-Tomey, 92). Self-actualization needs refer to self-fulfilment in terms of all the activities a person can do or is capable of doing. This is driven by individual’s desires, interests and passion towards specific activity or job. Self-actualization needs occupy the topmost position in Maslow’s hierarchy. While the other motives are sought in order to fill deficiencies in one’s life or work, the self-actualization needs are sought in order to pursue growth and development (Gordon, 244). However, without realization of the other needs, self-actualization needs may not be very motivating to the employees. Achieving self-actualization in the work sphere is highly motivating for the employees because

Taking Risks Essay Example | Topics and Well Written Essays - 250 words

Taking Risks - Essay Example bullies, praying hard and asking for divine intervention so that I could pass the tests and achieve passing marks in classes that I knew I was going to fail due its difficulty, wishing that things would get better for my personal life and asking for the guidance of the spirit in order to see where my path truly lay... these were things that I was told should be left up to my faith to solve. Yet no solutions came my way. Life did not get better. It seemed to just continue to get worse. Until one day, I decided to take charge of my life and throw out my religious beliefs. I said â€Å"I am in charge of my destiny, I will create my own path†. Guess what? Life got better. I took charge of my future and chartered the path I wished to take. The improvements were remarkable. All leading me to question what exactly religious belief is for. All religion does is sell a person of bag of goods, then leaves you holding an empty bag. Life has nothing to do with religion. Religion has no influence over a persons life. That is how what I used to believe was finally changed into something that I continue to question to this very

Reseach (criminology) Essay Example | Topics and Well Written Essays - 500 words

Reseach (criminology) - Essay Example Campbell (1981) suggested that males were expected to be prosecuted, whereas females are overlooked. Pollak (1961) indicated that females’ offences were hidden and guilty offenders signified only a small fraction of female crime. Heidensohn (1985) suggests that: A qualitative research design was used in the study. The reason for not using a quantitative research design is that it involves extensive surveys and field researches, which was beyond the scope of the present study. For this paper, extensive research of the available literature on the subject was carried out. Widely representative samples of journals related to the topic were selected. Furthermore, recent data from the British Crime Survey was also used in the study. Secondary data in form of fifty journals and recent facts and figures from the British Crime Survey was used as a research method in the study. The reason for this was that the authors of the journals used in the study had already carried out extensive empirical researches on the matter and their findings could be analyzed to get a comprehensive view of the area under study. Also, the British Crime Survey provided an overall view of the number of crimes committed by men and women. The data collected for the research w as both valid and reliable as empirical research had already been carried out by the authors of the journals selected in the research. Moreover, the British Crime Survey is a reliable source of data. Once the journals had been carefully selected, a careful content analysis of the articles was carried out using the Nvivo software which is a valuable tool in interpreting unstructured qualitative data (QSR international 2010). The limitations of the research are that firstly, the British Crime Survey only provides reported crimes. This means that the there could be variance in the data if the unreported crimes were also included in

Above and below the line promotion

Above and below the line promotion 1 Introduction In terms of the general perception of all of the marketing mix elements that a firm may employ, it is perhaps promotion that is the most prominent P in the 4 Ps. In fact to many people promotion is marketing. Promotion is a part of a firms overall effort to communicate with consumers and others about its product or service offering. Both the company and the consumer have needs which they aim to fulfill; the profit making company wishes to improve or maintain profits and market share, and gain a better reputation than its competitors, and the consumer aims to reach his or her personal goals. The total product offering allows each party to move towards these goals, offering a bundle of satisfactions which fulfill needs in an instrumental and a psychological sense. The phrase Marketing Communications is generally preferred to the term promotion, this term being reserved for a branch of communications called below-the-line sales promotion. 2 Promotion or Marketing Communication? In a sense all marketing communication activity is a form of promotion, that is in one way or another is attempting to promote the interest of the brand, product range and/or company. What differentiates above the line activity from below the line activity is a somewhat arbitrary division. There is no universally accepted definition of either. Below the line activity is loosely classed as non-media advertising. Basically if an advertisement is submitted to a publication and a commission is paid to the advertising agency to feature the piece then this is deemed to be above the line communication. If no commission has been paid, for example in the case of a public relations press release, a trade exhibition or a sponsored sports event, this is referred to as below the line activity. This distinction is accepted by most and is the distinction adopted here. 3 Real and implied product attributes The role of marketing communications is to communicate the benefits of the product, service or firm to potential consumers and indeed the same process is undertaken in not for profit situations like political parties. The benefits marketing communicators try to convey can be real although many of attributes are implied through association or suggestion. This has been described as a total bundle of attributes that the consumer perceives in a holistic manner. In other words, consumers see the product or service offering as a unified whole, rather than a bundle of separate component parts such as its price, packaging, shape and so on. In this way, marketing communications conveys the meaning of the companys total product offering, helping consumers attain their goals and moving the company closer to its own goals. Many products, particularly in the fast moving consumer goods (FMCG) category, are very similar to other products in their class. For example margarines are basically similar no matter what brand is selected, and the same goes for many fmcg products. In times of shortage, such as during the war years, goods were treated as homogenous commodities, and basically soap was soap! In less developed countries the same is true today. From the study of buyer behaviour it was noted that Maslow described the different needs of human beings as being hierarchical in nature. At the bottom of the pyramid physiological needs such as hunger and thirst are of primary concern to the individual, almost to the exclusion in fact of anything else. Marketers can make use of this phenomenon and this can be witnessed in advertising soft drinks such as Coca Cola or fast food such as Burger King, McDonalds or KFC. Only when these basic, but important, physiological needs are satisfied will the individual turn his or her attention to the next category of need in the hierarchy. Their next need is safety and that of their family. In modern society these needs are reflected in goods and services such as burglar alarms, car locks and alarms, double glazing, external lighting, insurance, saving schemes etc. Marketers use the motive of fear in order to market such products. Thereafter loftier concerns assume more importance. People need to feel part of a group, appreciated by others and have the opportunity to both give and receive love. Fashion items like perfume, supporting the same pop group or sports team are all examples of how marketing uses social needs to sell products and services. Esteem needs can be translated into products and services through high status marquee cars, designer clothes or expensive holidays. Finally we reach the higher order need of self-actualisation. Only in very wealthy countries is it possible to have large sections in this category. The best example here is probably in California, especially in cities such as San Francisco where people can indulge in a variety of alternative life styles. Books by self help gurus, health supplements exercise videos are examples of products aimed at this motive. 4 The marketing communications mix Promotion describes the communications activities of advertising, personal selling, sales promotion and publicity/public relations. Advertising is a non-personal form of mass communication, paid for by an identified sponsor. Personal selling involves a seller attempting to persuade a potential buyer to make a purchase. Sales promotion encompasses short-term activities such as giving coupons, free samples, etc. that encourage quick action by buyers. The company has control over these three variables, but has little control over the fourth variable, publicity/public relations. This is another non-personal communication method that reaches a large number of people, but it is not paid for by the company and is usually in the form of news or editorial comment regarding a companys product or service. Companies can gain some control over the publicity it receives by the release of news items. Put together, these promotional activities make up the promotional or communications mix with varying emphasis on each element according to the type of product or service, characteristics of consumers and company resources. Company size, competitive strengths and weaknesses and style of management all influence the promotional mix. Other communications elements with which promotion must be coordinated are the product itself, price and distribution channels used. Product communication, including brand name, design of packaging and trade-marks are all product cues which convey a message about the total product offering. Price can communicate different things under varying circumstances, for instance conveying prestige appeal for those buyers who perceive that a high price is equal to quality and prestige. The place in which the products are to be found also has notable communications value. Retail stores have personalities that consumers associate with the products they sell. Products receive a halo effect from the outlets in which they can be found and two stores selling similar products can project entirely different product images. For example, a perfume sold through an upmarket store will have a much higher quality image than one sold through supermarkets. 5 The Marketing Communications Process Effective communication means effective marketing. Buyers perceptions of market offerings are influenced by the amount and type of information they receive as well as their reaction to that information. There must be a good flow of information between seller and buyer to assist decision-making that precedes a purchase. An effective marketing communications system also allows feedback from the consumer to the seller. Some people have a psychological predisposition to buy products and services that are new to the market. This predisposition can be modeled with the use of a normal distribution. Certain people derive a great deal of pleasure from acquiring new products and being first in the market. Such people have a low level of perceived risk and in fact they positively like the risk and excitement associated with the purchase of new, innovative products. These people are referred to as innovators and, according to Everett Rogers account for about 2.5 % of the population. The next group of people displaying a tendency to buy new products are known as early adopters and account for approximately 13.5 % of the market. These are still highly adventurous purchasers and the possession of innovative new products gives them a high present value. They still have a low level of perceived risk but are slightly more risk adverse than the innovator category. The next two groups, Early Majority and Late Major ity account for the bulk of the potential market, 64% in all. Most people fall in to one of these categories. Finally the Laggards are people who are not really infested in new product development and tend to purchase products only when their old product is worn out and stops working. This theme is returned to later under product issues. A key question for the marketing communicator is: Are the innovators and early adopters also opinion leaders? The majority of potential customers are too risk adverse or too disinterested to be first in the market for an innovation. They are largely unaffected by the media communication about the innovation. Instead, they are influenced by people that they know who they regard as opinion leaders. Although some individuals my be innovators for many products and services, it is more likely that they will be classified as such for a limited range of products. For example a computer enthusiast may be regarded as a innovator for new computer products. Similarly, someone who is interested in photography may be regarded as opinion leaders in relation to this product but not others. A new brand of toothpaste containing baking soda is not really that new to people; after all, it is still just toothpaste. A vacuum cleaner for your garden is on the other hand quite a radical innovation. These products have recently come on to the market although most people, even keen gardeners seem a little unsure as to whether they should buy one or not. If these products are good, then the message will soon circulate by word of mouth and soon most households will own one, just as most own a lawn mower or a lawn edger and indeed these latter products were considered to be a radical innovation only a few years ago. 6 Marketing related messages. Marketing communications can be defined as the process of: presenting an integrated set of stimuli to a market target with the aim of raising a desired set of responses within that market target; setting up channels to receive, interpret and act on messages from the market to modify present company messages and identify new communications opportunities. As both a sender and a receiver of market-related messages, a company can influence customers to buy its brands in order to make profit. At the same time it can stay in touch with its market so that it can adjust to changing market conditions and take advantage of new communications opportunities. 6.1 The source of the message Receivers of a message are often greatly influenced by the nature of its source. If an audience perceives a communicator as credible, then they will be more likely to accept his or her views. If, on the other hand, the audience believes that the communicator has underlying motives, particularly ones of personal gain, then he or she will be less persuasive than someone the audience perceives as being objective. Some advertisers use candid television interviews with homemakers in order to enhance their credibility and eliminate intent to persuade, sometimes asking consumers to explain why they buy a particular brand or asking them to trade their chosen brand for another. Another method used by companies to increase credibility is to have the product endorsed by an expert with appropriate education and knowledge on a given subject. This source will be more successful in changing audience opinions. Specialized sources of information are often perceived as expert sources, and are successful due to the fact that messages are aimed at selected audiences, for example the use of sports professionals as promoters for brands. The credibility of a source is also a function of its perceived status or prestige. The higher the perceived status of a source, the more persuasive it will be. If a receiver likes a source, it will be more persuasive. It is clear that age, sex, dress, mannerisms, accent and voice inflection all affect source credibility and subtly influence the way an audience judges a communicator and his/her message. A source high in credibility can change the opinion of receivers, but available evidence suggests that this influence disperses in a short time after the message is received. It has also been observed that where an audience initially receives a message from a low-credibility source, their opinion change increases over time in the direction promoted by the source. This is referred to as the sleeper effect. Another aspect of this is that when a high-credibility source is reinstated, for example by a repeat advertisement, it has been found that audience agreement with the source is higher after a period of time than if the source had not been reinstated. For a low-credibility source, reinstatement results in less agreement with the source than with no reinstatement, and it is said that under these circumstances reinstatement negates the sleeper effect. 7 Media Advertising Media advertising communicates information to a large number of recipients, paid for by a sponsor. It has three main aims: To impart information To develop attitudes To induce action beneficial to the advertiser (generally the purchase of a product or service). An advertisement for washing powder is paid for by the manufacturer to achieve greater sales; a party political broadcast aims to increase votes. It must be remembered that advertising is only one element of the communications mix, but it does perform certain parts of the communicating task faster and with greater economy and volume than other means. How large a part advertising plays depends on the nature of the product and its frequency of purchase. It contributes the greatest part when: Buyer awareness of the product is low Industry sales are rising rather than remaining stable or declining The product has features which are not obvious to the buyer The opportunities for product differentiation are strong Discretionary incomes are high A new product or new service idea is being introduced. 8 Advertising models These have been drawn from several sources, particularly psychology, and from advertising practitioners in order to explain how advertising works. 8.1 The stimulus/response formula This was used at first, later models taking into consideration the environment in which the decision to buy is made. Daniel Starch said in 1925 for an advertisement to be successful it must be seen, must be read, must be believed, must be remembered and must be acted upon. This model assumed that the advertisement is the main influence on the state of mind of the consumer in respect of the product and makes no allowance for combined or multiple effects of advertisements. 8.2 The DAGMAR philosophy Colleys DAGMAR model in 1961 (Defining Advertising Goals for Measured Advertising Results) allows for the cumulative impact of advertisements and also maps out the states of mind consumers pass through: From unawareness to awareness; to comprehension; to conviction; to action. This is described as the marketing communications spectrum. Advertising, along with promotion, personal selling, publicity, price, packaging and distribution, move the consumer through the various levels of the spectrum as follows: Unawareness/awareness The advertisement tries to make potential customers aware of the products existence. Comprehension The customer recognizes the brand name and trademark and also knows what the product is and what it does; knowledge gained from the advertisement or from an information search prompted by it. Conviction The customer has a firm attitude, preferring a particular brand over all others. Preferences may have an emotional rather than rational basis. Action Some move is made towards purchase, thus the advertisement has been acted upon. This illustrates the concept that the purpose of advertising is to cause a change of mind leading toward purchase, but it is rare for a single advertisement to have the power to move a prospect from complete unawareness to action. Effectiveness is judged by how far an advertisement moves people along the spectrum. 8.3 The Lavidge and Steiner model This consists of a hierarchical sequence of events on six levels: Awareness Knowledge Liking Preference Conviction Purchase These steps divide behaviour into three dimensions: cognitive (the first two), affective (the second two) and motivational (the third two). Although this differs from the DAGMAR model in the number and nature of stages, there is agreement that purchase is the result of the persuasion elements, making the assumption between changes in knowledge and attitude towards a product and changes in buying behaviour there is a predictable outcome. Dissonance theory, however, illustrates a two-way relationship, with behaviour influencing attitudes as well as attitudes influencing behaviour. After making a decision to purchase, the prospect will be involved in cognitive dissonance and will actively seek information to reinforce the decision, focusing on attractive features and filtering out unfavourable data. The major implication of this is that advertising for existing brands in the repeat purchase market should be aimed at existing users to reassure them in the continuation of the buying habit at the expense of the competition. 8.4 The Unique Selling Proposition This was developed by Rosser Reeves (1961) who reported the principles his agency had adopted for 30 years. This states that the consumer remembers one key element of an advertisement a strong claim or concept. This proposition must be one that the competition does not offer, which will be recalled by the consumer and will result in purchase at the appropriate time. 8.5 The brand-image school This was led by advertising practitioner David Ogilvy who focused on non-verbal methods of communication to invest a brand with agreeable connotations aside from its actual properties in use, such as prestige and quality. It must be remembered that an advertisement is the channel through which the sponsor communicates their message. The encoded message reaches recipients, through advertising or salespeople, who then decode and absorb it either fully or partly. The quality of the transmission can be distorted by noise occurring because the receiver does not interpret the message in the way the source intended (due perhaps to differences in cultural backgrounds of the two parties). It may however be because of cognitive dissonance which occurs when peoples receipt of the message does not agree with what they previously believed. Dissonance may cause a number of different reactions by the receiver: Rejecting the message Ignoring the message Altering the previous opinion Searching for justifications The first two reactions are of course negative, and from this feedback the source may change the message or stop communicating altogether with a particular receiver who is not receptive to the sources ideas. It can, therefore, be seen that advertising does not always convert people into users of a particular product. It can, however, have a positive effect in preventing loss of users, and increasing their loyalty. 8.6 Advertising by objectives Advertising situations are so varied and unique that it is not possible to generalize about how advertising works. Any potential advertiser should therefore adopt an advertising-by-objectives approach that will make clear what they are trying to achieve, how they will achieve it and how they are going to measure its effects. Few companies give any detailed scientific thought to exactly what they are trying to achieve through advertising. Clear objectives are needed to aid operational decisions, which include: The amount to be spent on a particular campaign The content and presentation of the advertisement The most appropriate media The frequency of display of advertisements or campaigns Any special geographical weighting of effort The best methods of evaluating the effects of the advertising. Corkindale and Kennedy (1976) found that systematically setting and evaluating objectives provided the following benefits. Marketing management has to consider and define in advance what each element in the programme is expected to accomplish. An information system can be set up to monitor ongoing performance, with the nature of information required clearly defined. Marketing management will learn about the system it is operating from accumulated experience of success (and failure) and can use this knowledge to improve future performance. Majaros (1970) major study on objective setting revealed that most managers saw increasing sales or market share as their main advertising objective. In fact, this is a total marketing objective and it is unreasonable to expect to achieve this objective through advertising alone (unless it was the only element of the marketing mix used, as in direct mail and mail order businesses). Majaros study also revealed that methods of evaluation used by most companies were not relevant, and that clear, precise advertising objectives, known to all involved, would rectify this situation. The following advantages of the advertising-by-objectives approach became clear. It helps to integrate the advertising effort with other ingredients of the marketing mix, thus setting a consistent and logical marketing plan. It facilitates the task of the advertising agency in preparing and evaluating creative work and recommending the most suitable media. It assists in determining advertising budgets. It enables marketing executives and top management to appraise the advertising plan realistically. It permits meaningful measurement of advertising results. When setting objectives, all personnel in a company who have an interest in, and influence on, advertising decisions have different ideas of the purpose of advertising. The Chairman may be concerned with corporate image, whilst the Advertising Manager may see it as an investment direct toward building a brand image and increasing market share. Marketing objectives have to be separated from advertising objectives. Overall marketing objectives should be defined, and the next step is to determine the contribution that advertising can efficiently make to each of these. An advertising objective is one that advertising alone is expected to achieve. Advertising objectives should be set with the following points in mind. They should fit in with broader corporate objectives. They should be realistic, taking into account internal resources and external opportunities, threats and constraints. They should be universally known within the company, so that everyone can relate them to his or her own work and to the broader corporate objectives. They need to be flexible, since all business decisions have to be made in conditions of partial ignorance. They should be reviewed and adapted from time to time to take account of changing conditions. Setting advertising objectives should not be undertaken until all relevant information on the product, the market and the consumer is available. Consumer behaviour and motivation must be thoroughly assessed, particularly that of the companys target group of customers. The statement of an advertising objective should then make clear what basic message is intended to be delivered, to what audience, with what intended effects and the specific criteria to be used to measure success. Corkindale and Kennedy used five key words to summarize the elements of setting advertising objectives: WHAT What role is advertising expected to fulfill in the total marketing effort? WHY Why is it believed that advertising can achieve this role? (What evidence is there and what assumptions are necessary?) WHO Who should be involved in setting objectives; who should be responsible for agreeing the objectives, coordinating their implementation and subsequent evaluation? Who is the intended audience? HOW How are the advertising objectives to be put into practice? WHEN When are various parts of the programme to be implemented? When can response be expected to each stage of the programme? 9 Below-the-line promotion. The terms below-the-line promotion or communications, refers to forms of non-media communication, even non-media advertising. Examples of non-media promotions are exhibitions, sponsorship activities, public relations and sales promotions such as competitions, banded packs and price promotions. Below-the-line promotions are becoming increasingly important within the communications mix of many companies, not only those involved in fmcg products, but also for industrial goods. For example dealer incentives, exhibitions and sponsorship activities are all growing in popularity. All forms of non-media communications are a form of promotion if we use the word in the broadest sense. Specific forms of below-the-line sales promotion are discussed below. 9.1 Below the line sales promotion Below the line sales promotions are short term incentives, largely aimed at consumers, but also aimed at the trade e.g. wholesalers, retailers, distributors, etc., along with company employees, usually the sales force. Over the past 20 years or so there has been greater pressure on marketing budgets and a greater demand on marketing management to achieve marketing communications objectives more efficiently. Hence marketers have been searching for a more cost-effective way to communicate with their target markets than conventional media advertising. A move to below the line promotion is one result of this. A definition of below-the-line sales promotion is given by Hugh Davidson: An immediate or delayed incentive to purchase, expressed in cash or in kind, and having only a short term or temporary duration. This definition highlights one important characteristic of below-the-line sales promotion that is its short term nature. Most conventional above the line advertising campaigns are medium to long term in nature. Below the line sales promotions tend to be short term in nature. Rarely does a sales promotion last for more than six months, and the majority last for much shorter periods. All promotions are variations of one basic type or another, but since the sales promotion is dynamic by nature new types will be developed in the future. The sphere of sales promotions generally include the following: Display materials (stands, header boards, shelf strips, wobblers) Packaging (coupons, premium offers, pack flashes) Merchandising (demonstrations, auxiliary sales forces, display arrangements) Direct mail (coupons, competitions, premiums) Exhibitions Industrial promotions also include the above elements, but with modifications to make them closer in type to those used by manufacturers of consumer goods for their retailers; designed to gain orders over long periods. 9.2 Sales promotion planning A full plan is needed to ensure that each stage of a promotion is reached: Analyse the problem task Define objectives Consider and/or set the budget Examine the types of promotion likely to be of use Define the support activities (e.g. advertising, incentives, auxiliaries) Testing (e.g. a limited store or panel test) Decide measurements required Plan timetable Present details to sales force, retailers, etc. Implement the promotion Evaluate the result 9.3 Advantages and disadvantages of sales promotions Advantages Easily measured response Quick achievement of objectives Flexible application Can be extremely cheap Direct support of sales force Disadvantages Price-discounting can cheapen brand image Short-term advantages only Can cause stress with retailers Difficulty in communicating brand message 9.4 The importance of sales promotion It is often difficult to know which marketing expenditures can be attributed to sales promotion. For example price reduction can cause confusion 10% off a packet of biscuits is a sales promotion, but what about price discounting by manufacturers? 10 Telephone marketing Telemarketing can be defined as any measurable activity that creates and exploits a direct relationship between supplier and customer by the interactive use of the telephone. The American Telephone and Telegraph Company define it as the marketing of telecommunications technology and direct marketing techniques. Telephone marketing can take the forms of in-coming call and out-going call. In-coming call telephone marketing usually makes use of special numbers, which enables the caller to call free-phone or at local call rates. Such campaigns are usually used in conjunction with other marketing communications tools. 11 Direct mail and direct marketing Direct mailing is the use of the postal service to distribute promotional material directly to a particular person, household or firm. It is often confused with the following related activities, which all fall under the general heading of direct marketing. Direct advertising One of the oldest methods of reaching the consumer, with printed matter being sent directly to the prospect by the advertiser, often by mail, but sometimes by through the letter box personal delivery, handing out to passers-by or left under the screen wiper of a car. Mail order Mail order advertising aims to persuade recipients to purchase a product or service by post, with deliveries being made through the mail or other carrier or through a local agent. Thus it is a special form of direct mail, seeking to complete the sale entirely by mail and being a complete plan in itself. Mail order is a type of direct mail, but not all direct mail is mail order. Direct response advertising This is a strategy of using specially designed advertisements, usually in magazines or newspapers, to invoke a direct response, such as the coupon-response press ad, which the reader uses to order the advertised product or request further information. Other variants offer money-off coupons and incentives to visit the retail outlet. The usage and acceptance of direct mail

Chivalry :: essays research papers

When Chivalry first began, many citizens felt this was mostly for the courtship of women. However, this also included such things as proper etiquette at the dinner table, generosity toward females, and the aspect of religion to the church. Becoming a knight was not an easy task at all. The whole process was more of an apprenticeship program like in today’s society. First, at about the age of seven, you were to go to the house of a noble and be their squire. Throughout this period, the young man would gain wisdom as well as skills he would need to develop in battle to become a successful knight. The boy would continue being a squire until he had mastered the use of weaponry and horsemanship and was then recognized by a knight. Then the young man would be "dubbed" a knight. Later in the Thirteenth Century, the process of becoming a knight became more ceremonialized, as we know of in our society from movies and such. The same process used in Medieval times was adopted and "modernized" for today’s workplace. For instance, the new employee is hired, then he learns his/her job. Once he/she is recognized for good work he/she is promoted to a higher level job. Another expectation the knights had to perform was to protect and uphold justice. This meant protecting the poor and innocent people of the land while proclaiming the ideals of Christianity at the same time. This concept originated in France and Spain, and spread throughout Europe very rapidly. The chief chivalric virtues were piety, honor, valor, courtesy, chastity, and loyalty. The knight was to be loyal to god, who was the main love of his life. Their idea of love in this case was different then ours. Their love to God was strictly platonic.

Brand case Study Essay

Since opening in a suburb of a major metropolitan area two years ago, Pablo’s Pepper Pizza has consistently had a huge line of customers waiting for a table. Pablo, the owner, attributes this to his strong belief that customers are entitled to high quality food at inexpensive prices. His brand promise is to consistently create a fun, family-oriented environment centered around great food that won’t break the budget. This idea is demonstrated at many different touchpoints with customers. Parents can enjoy the $5. 00 all-you-can-eat pizza and salad buffet while watching the game on the television screen. Kids receive a complimentary activity book along with a packet of crayons and unlimited trips to the dessert bar stocked with fruit, pizza, and cookies. From time to time, Pablo even personally invites the children to watch the pizzas being made through a glass window. The employees seem to enjoy this as much as the children do, especially when the children smile as the pizza dough is tossed high into the air. It’s a good thing, too – a friendly attitude is stressed at weekly staff meetings. During this time, Pablo also reminds the cooks to keep a fresh supply of a variety of pizzas on the buffet line, and he instructs the bussers to quickly clear dirty plates from the tables. All this must be working because the place is still packer! Answer the following questions. 1. What are Pablo’s Pepper Pizza’s core values? 2. What is Pablo’s Pepper Pizza’s brand promise, and how does the restaurant attempt to live up to this promise? 3. What words best describe Pablo’s Pepper Pizza’s brand personality? 4. What does Pablo do to integrate his brand values into employees’ activities? 5. How might Pablo evaluate the effectiveness of his brand? 6. What other things could Pablo’s Pepper Pizza do to build its brand? Case II Read the case study and then working in groups recommend ways that the small business can further build its brand using the information provided. Dog owners cannot seem to get enough of Dogs Soap n Suds, a small business that offers a new concept in pet grooming care. Unlike traditional per-grooming salons, dog owner pay around $10. 00 for the use of Dogs Soap n Suds’ bathtubs, soaps, hoses, towels, and blow dryers. Many find that doing the grooming themselves not only saves money, it provides a time to interact in a clean, safe environment with their dogs. For an extra fee, they can also dip their dog in a flea bath. Unhappy customers (although rare) are given their money back because Dogs Soap n Suds believe in total satisfaction. This belief, along with the convenience that Dogs Soap n Suds offers to customers-no mess to clean up at home and no supplies to purchase-is the very foundation of Dogs Soap n Suds’ existence. Furthermore, the business has hopes of opening another location within the next year and perhaps expanding upon its services. 1. Define and write the core values. 2. Craft a brand promise. 3. Describe the brand personality. 4. Select a name/develop a brand symbol. 5. Protect the identity of the brand. 6. Integrate the brand values. 7. Evaluate the effectiveness of the brand.

Raylon Stewart Essays - Philosophy, Ethics, Kantianism, Free Essays

Raylon Stewart Essays - Philosophy, Ethics, Kantianism, Free Essays Raylon Stewart Professor Cheryl Hughes Philosophy 110 November 17, 2016 Immanuel Kant Philosopher I mmanuel Kant believes that we should act not according to what we assume the outcome will be in a given situation , but instead act based on our morals . Kant says that every individual should lead a moral life and they should do this by following moral duty . What is moral duty and how does it work? He answers this question by explaining th e "categorical imperative", which is the fundamental principle that ultimately defines moral duty and should affect the decisions we make . Immanuel Kant's categorical imperative states that we should: " Act according to that maxim where by you are, at the same time, will that it should become a universal law" . In other words this means that you should act only in a way where your actions can serve as the basics of a universal law . For example , Tom is in need of some money and has no way to acquire any so he goes to you and asks to borrow money . You being the kind citizen you are agree to loan him money as long as he is able to pay it back . Tom however knowing that he will not be able to pay you back ignores that fact and instead promises to pay you back anyway . According to Kant Tom's action are morally wrong and do not adhere to the categorical imperative because if they did then it would will universally that every individual can make promises and not keep them rendering promises as a whole useless . This goes to show by holding our actions as a universal law we ar e able to make the right decision and do our moral duty according to Kant . Therefore i n the case "lying to save a patient" the doctors who lie and cheat insurance companies in order to save or help the ir patients are considered wrong . They are considered w ro n g because they do not adhere to Kant's categorical imperative and the formation/categorical laws he gives us to determine if something is morally right . According to Kant's first universal law and categorical imperative , a rational being must act as if the maxim of their action were to become through their will a universal law of nature (Kant Pg . 30) . In other words, a person's actions must reflect actions that every rational being should follow as well . In this case, the doctors are lying to save someone life because they believe that every individual should lie in orders to save someone's life . However, the universal law is that everyone should tell the truth making it never ok to lie despite the consequences . The doctors in this case are excluding themselves from th e law and therefore creating a contradiction . Although the doctors may believe it's their duty to save lives they still have to abide by other laws and rules in order to do the right thing . Kant would say that these doctors are not acting in accord ing to moral law in this case and are wrong . Kant's second universal law of the categorical imperative states that you should "act in such a way that you treat humanity, whether in your own person or in the person of another, always at the same time as an end and never simply as a means" (Kant Pg . 36) . What this essentially means is that people need to treat other humans as rational beings . We must recognize that other humans have goals, dreams and jobs just like us and that we ought to treat them as people instead of objects or using them to get our way . According to Kant, the physicians in this case are not treating the insurance providers as an end but instead as a mean . The physicians are lying to the insurance companies and their workers and usi ng them for their money in order to help their patients . Th is is wrong because the doctors have a duty to treat the

Dolphin and Human characteristic essays

Dolphin and Human characteristic essays Since the beginning of life, people have been changing. The way we dress, act, live, and communicate have evolved throughout time. People are very amazing, especially when we do various dangerous stunts. People are friendly, thats why we have pets. For example, A dog is a mans favorite pet. This results that man loves animal. The way animal love humans. Animals are very intelligent, they can learn things very quickly. I honestly think dolphins have the similarity of a person. Dolphins should be considered a person. There are so many things that are in common. First of all, Dolphins behave exactly like a person. Humans give birth to a child which takes 9 months and dolphins give birth to a child which takes 12 months. Just as a person, a dolphins breeds its child. By the way, dolphins are mammals like humans. Also, surprisingly, dolphins live in groups which are their family. Humans live in families as well. They also have emotions that can affect their living, just like humans. Plus, dolphins dont harm humans, however they can easily kill us. This shows us the bond between dolphins and humans. The brain of a dolphin is similar to a human brain than any other animal. The brain of a dolphin is a bit bigger than ours. Dolphins are very brilliant animals. They can pick things up very easily. When you teach a dolphin something, they can learn it very quickly. Dolphins communicate in a way where they whistle instead of speaking like us because they dont have vocal cords. Dolphins have emotions. It depends on how their feeling. For example, If a dolphin is very happy they can do many stunts like flips. Humans in the other hand, when they are happy, we might go to a party and enjoy ourselves. Dolphins use sonic waves to communicate and see the world around them. A dolphin might use their sonic wave to sense a animal that might be near by. T...

Summary of Joyce Carol Oates's Is This the Promised End Essay

Summary of Joyce Carol Oates's Is This the Promised End - Essay Example He could not rely on his common sense and did not see the difference between real and unreal world. The author connects the tragedy with transcendence as the main driven force of the tragedy itself. Joyce Carol Oates uses oppositions to unveil transformations in Lear's personality: real vs unreal, "self" vs "other", flesh vs soul, which "poetically symbolized by a union of male and female elements" (Oates, 1974). The notion of grace is opposed to masculine tyranny of Lear. Cordelia is the bearer of "grace" embodied in her personality. A special attention is devoted to historical process as the tool of dramatization depicting that the world exists in history. The main questions arisen from this essay are: Is it necessary to Lear to become insane What is the role of transcendence in the tragedy Is "King Lear" really a tragedy or triumph of justice For Lear, It is necessary to become insane because only in this state he can achieve spirituality and distinguish between "self" and "other. His insanity is a journey into self. Shaking up a thinker involves demolishing his reliance on "common sense", but common sense is not a quality of heroes, and Lear cannot achieve his status as a hero within a system linked to it.

The Future of Greece Essay Example | Topics and Well Written Essays - 1000 words

The Future of Greece - Essay Example Interestingly, news articles and public opinion tended to believe that Greece would default and the European Union would be faced with the question of whether to integrate further whether to dissolve entirely. Although this is still very much a reasonable expectation with respect to the outcome of the PIIGS in Europe (Portugal, Ireland, Italy, Greece, and Spain), a more likely scenario that is been exhibited over the past several years is the fact that the European Union will continue to bankroll the debt of Greece, and country similar to it, as long as the central bank of Europe has the wherewithal to continue bankrolling the liabilities of this small southern European nation. Ultimately, there are only two outcomes can exist for Greece in light of the information that is thus far been presented. Sadly, neither of these outcomes are particularly optimistic. The first outcome is necessarily contingent upon the belief that Greece will ultimately default upon the debt that the European Union has provided it and will be censured by dismissal from the European Union and forced to be something of a satellite state to the European Union; something that is never before happened. Within this particular interpretation of overall likelihood and future potential, Greece would be able to regain control of its currency and either renege upon the debt that it has thus far accrued by printing a massive amount of money, or seeks to honor these engagements through a slow and arduous process of repayment. Within such a framework, the only tangential benefit set out to that would be the sovereignty over its own monetary instruments and the mechanisms through which a Greek central bank could seek to change the fiscal policy and dismal economic Outlook that the nation faces in the immediate and near future. A secondary and equally dismal outcome is that Greece would maintain itself within the European Union and continue to borrow an unsustainable level of cash as a means of funding its operations domestically. Unless the European Union type is debt mechanism and does not allow for Greece to continue to exercise the bailouts that is received over the past several years, this outcome is not only likely but expected. However, the repercussions of such a decision matrix would mean that Greece would not be able to exercise any degree of sovereignty with respect to the way in which it continues to operate its economy. Due to the ever increasing level of regulations that European funding, through the European Central Bank, has impacted upon Greece, nearly each and every economic decision that is made at the national level is not contingent upon the actual decision-makers within the country; rather, it is contingent upon how Brussels views the best interests of Greece through a strategy of debt repatriation Sadly, both of these alternatives necessarily create a situation through which the nation of Greece is at the mercy of an unbelievably high level of national that for a very long period of time. A handful of instances can be recalled that help the reader to understand how such constricting levels of debt can impact upon the overall quality of life, GDP, and expectation for future profitability that the nation might at some point in the future hope to assume. As it stands within the current model, the debt of Greece is something of the sword of Damocles through which the Greek economy can neither escape nor hope to grow. This is not only a dire situation but one that begs the relevant powers

Andrew Ryan at VC Brakes Assignment Example | Topics and Well Written Essays - 750 words

Andrew Ryan at VC Brakes - Assignment Example The dictatorial tendencies, poor rapport in the various levels of management and mistrust from the workforce constitute the confounding issues the faces the implementations of the total management program. The paper utilizes the strengths, weaknesses, opportunities and threats as a management tool in order to analyze the case study effectively VC Brakes faced numerous issues emanating from its autocratic culture that dominated the firm’s operations (Cespedes and Yong, 2013, Pg. 2). In addition, VC Brakes had a reputation of poor top- down managerial skills and lack of trust from the production to the professional workforce who felt that the firm was unresponsive to their queries. The introduction of total quality management program by Crossroads Corporation was intended to improve the product quality, management practices and more so, to develop a consistent operational strategy that would be utilized across all sectors in the various subsidiaries found under VC Brakes.Questio n 1The major situation that faced Ryan involved the implementation of total quality management program that would raise the ailing quality productivity at VC Brakes. The autocratic culture evident in VC Brakes is depicted in various situations in the case study of instance, the emphatic condensation of the training sessions. (Cespedes and Yong, 2013, Pg. 6).   The notion would have amassed numerous achievements if it had gone through the initially specified time since it could have provided ample time.

MBA Corporate Governance And Responsibility Essay Example for Free

MBA Corporate Governance And Responsibility Essay Why did it take 10 years to bring Harshad Mehta to justice? What weaknesses in the financial markets allowed such abuse to succeed? Harshad Mehta’s scam was one which involved huge magnitudes, which is why it probably came into light in the first place.[1] Scams of smaller magnitude are happening almost everyday at the Bombay Stock Exchange but not coming to light. There are many reasons for this. Some of the major reasons are briefly discussed below. The Indian businesses have traditionally being family owned. Owing to concentration of money in a few hands, most people have concentrated on survival and security due to which the risking loving entrepreneurial skill has not developed much. Being family owned businesses, a lot of insider and sensitive information is often available to the owners and their relatives even though the company is technically a separate legal entity. Given this insider information and the relatively weak legal machinery, it is easy for the insiders to manipulate prices of stocks by large buying or selling. The reason outlined above also gives rise to the herd mentality i.e. if bulk activity is seen on a stock on a particular day in a particular reaction; people seem to trust it quickly believing that some one with insider and reliable information is acting upon it. This is what helped Harshad Mehta in pulling off the scam. Further, there are hardly any checks and balances on the end use of loans given by banks and other financial institutions. They seem to be satisfied by the reputation of the borrower and once they are convinced that he can return the money, the end use of the same whether for speculation or any other activity is hardly looked into. It took as long as ten years to bring Harshad Mehta to justice due to the combination of many systemic failures and procedural lacuna. Firstly, it is difficult to pin point in such a huge market as to where the first default or breach of law took place. Further, there are many procedural approvals that must be taken before the regulator can take any concrete action. The country’s civil procedure process is quite slow too, with many appeals available before an offender is finally convicted. Therefore, even high profile cases such as these often take several years before finally being disposed off. How can ethics in the boardroom be monitored and controlled? Ethics, in the first place, is a rather complicated and complex issue. There is no straightjacket formula as different situations would demand different measures. In the boardroom, where money is at stake, and everyone has their own business to mind, it is probably even more difficult. This has been a subject of considerable debate, and there are certain measures which companies should generally apply, with specific variations in accordance with the particular situation at hand. Some of these general principles are briefly discussed below.[2]   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Firstly, there has to be strict avoidance of concentration of important powers and functions in a few hands. As can be seen from the Maxwell Affair of 1991, too many responsibilities in different areas of management are likely to be fatal to the company. Further, the delegation of power must not be absolute. Power corrupts, and absolute power corrupts absolutely. There should be checks and balances right upto the top level. At the top most level, where it is difficult to have checks and balances in a vertical hierarchy, the same should be had using a horizontal structure.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Strong ethical base and principles must come in from the top and trickle down to the bottom. It is important that these principles are insisted upon, no matter how bad a situation a company is in. They should be introduced as non-negotiable to every new employee who joins, so that when he climbs the ranks in the corporate ladder, he is equally insistent about such principles. Gradually, a strong ethical culture is built. Is there a discernible difference between Enron’s fraud and Madoff’s appeal to elite investors? There is quite a discernible difference between Enron’s fraud and Madoff’s appeal to elite investors.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Enron’s fraud was a clear case of lack of watchful auditing and poor accounting practices. The profits were terribly overstated and the accounts were shown to pose a rosy picture of the state of affairs of the company. The true state of affairs was not revealed to the shareholders and other stakeholders in the company. The auditors were cleverly deceived, and they too didn’t do any follow up action.[3]   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Madoff’s case is a much more complex one than Enron. Madoff’s case has largely been seen as one which could never be expected, and therefore no laws are in place to remedy such a situation. Unlike Enron’s case, which can be foreseen, Madoff’s case was completely unique and innovative. Enron’s case has been foreseen by the law makers, due to which many laws are in place to keep in check of the same. Firstly, there are accounting standards and conventions which must be adhered to by all companies. Second, all companies are statutorily required to get their accounts audited so as to doubly ensure that they reflect a true and fair view of the affairs of the company. Although it has been said in a landmark decision, that an auditor is a watchdog and not a bloodhound, it can be said that the auditors failed to do an upto-the mark job in Enron and hence the scandal.[4]   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   However, in complete contrast, Madoff’s case is so unexpected that there are no laws which effectively deal with such a situation. He used his reputation of being an expert at the Wall Street and a continued promise to offer secured and steady returns to swindle many high net worth individuals of millions of dollars. Such an exercise of personal confidence is difficult for the law to stop. Now, in retrospect, of course there are laws which mandate certain disclosures in case of any broker or person dealing on another’s behalf in the stock market. Further, there are investor awareness and know-your-rights campaigns by the regulator.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Thus, another importance difference between the two scandals which essentially flows from the main difference is the solutions that they demand are very different from each other. What steps would you take as an independent director on the board of a company where you had reason to believe that fraudulent or unethical activities were being carried out by the high-profile company leader? First of all, being an independent director, there is a great amount of responsibility on my shoulder to ensure that such policies are pushed for, which make it near to impossible for fraudulent or unethical activities to be carried out by any individual in the company. However, if this was to happen, there would be a series of measures I would attempt to take. Firstly, it would be important to get the whole Board of Directors, or as far as it may be practicable, into confidence so as to ensure that the top level management is not divided on such an important issue. Once this is done, it is important to have an internal conference with the suspected offender about his objectionable activities. It is important at this stage to consider all possible solutions to the problem, as open action against such a person should be the last resort, given that such information is particularly sensitive, and it would adversely affect the reputation of the company, if it were to get leaked. Therefore, it is also important that only so many people are made aware of such a situation as are required. It is essential that the matter not be lingered, and damage control be the top most priority.   Again, every possible option should be explored including plea bargaining and settlement through mediation or negotiation.[5] The suspected offender should also be taken into confidence that full disclosure would be in his best interests too. No threat or action should be immediately taken against him, as then he might attempt to conceal the substance of the matter, which would be eventually then take a long time to be fathomed. Any severe action contemplated should be taken only once the issue has been fully resolved. Finally, once the issue has been resolved, there should be a fall back to see why such an event happened, and what can the company do in future to prevent it. The offender should not be let off lightly, as this may go on to set a bad example. At the same time, the best interests of the company in the long run must be kept in mind. REFERENCES Anonymous, â€Å"Harshad Mehta: A Scandal to Remember† f. www.casestudy.co.in (Last Visited 25 July, 2010). Anonymous, â€Å"Key Biscayne Connection in Madoff Scandal†, Key Biscayne Times, 23 July, 2010. Cathy Thomas, â€Å"Behind the Enron Scandal†, TIME Magazine, June 2002. Kevin MacDonald, â€Å"Is the Madoff Scandal Problematic?†, Occidental Quarterly Online, July 2010. Stephanie Maier, â€Å"How global is good corporate governance?†, EIRIS Report, Aug 2005. [1] Anonymous, â€Å"Harshad Mehta: A Scandal to Remember† c.f. www.casestudy.co.in (Last Visited 25 July, 2010). [2] Stephanie Maier, â€Å"How global is good corporate governance?†, EIRIS Report, Aug 2005. [3] Cathy Thomas, â€Å"Behind the Enron Scandal†, TIME Magazine, June 2002. [4] Kevin MacDonald, â€Å"Is the Madoff Scandal Problematic?†, Occidental Quarterly Online, July 2010. [5] Anonymous, â€Å"Key Biscayne Connection in Madoff Scandal†, Key Biscayne Times, 23 July, 2010.

Dmitri Ivanovich Mendeleev :: Essays Papers

Dmitri Ivanovich Mendeleev Dmitri Mendeleev was one of the most famous modern-day scientists of all time who contributed greatly to the world’s fields of science, technology, and politics. He helped modernize the world and set it farther ahead into the future. Mendeleev also made studying chemistry easier, by creating a table with the elements and the atomic weights of them put in order by their properties. Dmitri Ivanovich Mendeleev was born in Tobolsk, Siberia, on February 7, 1834. The blonde-haired, blue-eyed boy was the son of Maria Dmitrievna Korniliev and Ivan Pavlovitch Mendeleev and the youngest of 14 children. Dmitri’s father, Ivan died when Dmitri was still very young and Dmitri’s mother, Maria was left to support her large family. Maria needed money to support all her children, so she took over managing her family’s glass factory in Aremziansk. The family had to pack up and move there. Maria favored Dmitri because he was the youngest child and started saving money to put him through college when he had still been quite young. As a child, Dmitri spent many hours in his mother’s factory talking to the workers. The chemist there taught him about the concepts behind glass making and the glass blower taught him about the art of glass making. Another large influence in Dmitri’s life had been his sister, Olga’s, husband, Bessargin. Bessargin had been banished to Siberia because of his political beliefs as a Russian Decembrist, (Decembrists, or Dekabrists as they were known in Russia, were a group of literary men who led a revolution in Russia in 1825.), so he spent most of his time teaching Dmitri the science of the day. From these people, Dmitri grew up with three key thoughts: â€Å"Everything in the world is science,† from Bessargin. â€Å"Everything in the world is art,† from Timofei the glass blower. â€Å"Everything in the world is love,† from Maria his mother. (Dictionary of Scientific Biography. p. 291.) As Dmitri grew older, it became apparent to everyone that Dmitri understood complex topics better than others did. When Dmitri turned 14 and entered school in Tobolsk, a second major family tragedy occurred-his mother’s glass factory burned down to the ground. The family had no money to rebuild the factory, except for the money that Dmitri’s mother had saved for him to attend a university.

freedol Noras Freedom in Ibsens A Dolls House Essay -- Dolls House

Nora's Freedom in A Doll's House        Ã‚  Ã‚   Perhaps we have all felt the urge to "escape" to some tropical paradise. However, as individuals we have responsibilities and obligations to school, friends and family. These responsibilities and obligations usually keep us from "escaping". It is difficult to balance our personal need for freedom with our responsibility to others.   In Henrik Ibsen's play, A Doll's House, the character of Nora Helmer had suffered greatly to achieve her personal freedom.    A woman of the Victorian period, Nora Helmer was both a prisoner of her time as well as a pioneer. In her society women were viewed as a inferior to men and were not provided full legal rights. Women of that era were expected to stay at home and attend to the needs of their spouse and children. Nora was a free spirit just waiting to spread her wings; her husband Torvald would constantly disallow the slightest pleasures that she aspired to have, such as macaroons. (TEACHER COMMENT: THIS STATEMENT WOULD HAVE A BETTER EFFECT IF IT WERE DIRECTLY QUOTED FROM THE PLAY.)    Nora lived a life of lies in order to hold her marriage together. She kept herself pleased with little things such as telling Dr. Rank and Mrs. Linde, "I have such a huge desire to say-to hell and be damned" (Ibsen 59)! She did this just so she could release some tension that was probably building inside her due to all the restrictions that Torvald had set up, such as forbidding macaroons. The need for her to consume these macaroons behind her controlling husband's back was a way for her to satisfy her sense of needing to be an independent woman.    Upon the arrival of her old friend Kristine Linde, Nora took it upon herself to find her friend a job... ...ority says, or what's written in books. I have to think over these things myself and try to understand them (Ibsen 111).         In her leaving and the abandoning of her family and the memories that coincide with them, Nora was able to gain her freedom as an individual and was now in search for new responsibilities. We all have wanted to go out on our own and fulfill our responsibility to ourselves. However our need to find our individuality can lead to our downfall, or our success. In Ibsen's play, A Doll's House, an estranged wife, Nora Helmer; suffered to become an individual in her own right and took accountability for her actions to achieve her freedom.    Work Cited: Ibsen, Henrik. A Doll's House. Introduction to Literature: Reading, Analyzing, and Writing.2nd ed. Ed. Dorothy   U. Seyler and Richard A. Wilan. Englewood Cliffs: Prentice, 1990.

“On natural death” By Lewis Thomas Essay

From the moment all life forms are born, a journey is begun to the mysterious quarters of the unknown and the unexplained. It is a journey to the one place all beings are not sure of and fear the most. Whether or not it comes from old age, death is a part of the natural cycle of life. In the essay â€Å"On Natural Death† by Lewis Thomas, death is the spectacle of human and animal existence. He explores the world of death using rhetorical writing style to effectively support his idea of death. By using parallel sentences and persuasive techniques such as logos, pathos, and ethos, Thomas is able to alter the perception of the creeping demon into an exotic experience. Thomas’ use of parallel sentences creates his mood about death and why it is Nature’s job to help us through it. He points out in his essay that reading books on death causes a person to wonder how they will react when they encounter death. He seeks to assure the reader by saying that â€Å"if you know not how to die, never trouble yourself; Nature will in a moment†¦instruct you; she will †¦do the business for you†¦Ã¢â‚¬  (275). The idea of the unknown creeps in the back of human thought because people are not sure how they will handle it; ergo they read books to prepare them for the unexpected arrival of death. With the use of parallel sentence structure, he emphasizes to the reader that they will be taken care of if they are faced with the grim situation by repeating the word â€Å"you†. This technique and word usage engraves the concept of death in the mind and makes the audience follow through the sentence confident that Nature will be there to assist them in the process. The road to death is a dreaded destination man and animal wish not to face alone. Through Thomas’ elucidation, nature is the mother that guides the individual and makes the journey a peaceful one. He creates his effective essay by using persuasive techniques such as pathos. Thomas illustrates that nature takes away the pain that accompanies death by telling a story of a â€Å"field mouse, at the jaws of an amiable household cat†¦with pain beyond bearing†¦all over his small body† (273). The mouse, at the gates of death, gets a shot of adrenaline, which dampened the mouse’s feeling of pain while  he is dying in the cat’s orifice. Nature has created a security blanket that covers up the excruciating pain that causes death to be an unpleasant experience. He builds emotion by walking the reader through the mouse’s painful encounter with the house cat and his experience of death. He makes the audience feel the intensifying pain covering every particle of the mouse’s body until he dies. The mouse’s experience can be explained through reason and scientific analysis. Lewis brings out another persuasive technique, logos, to prove his point of the dying field mouse. He starts by stating that at the instant the mouse is trapped between the cat’s teeth, â€Å"peptide hormones are released by cells in the hypothalamus and the pituitary gland†¦Ã¢â‚¬  to cause no pain to the dying mouse. (274). Thomas’ use of logos brings the reader up to speed on the scientific definition of death and pain. It explains how the body reacts when faced with death and uncertainty. The author’s explanation of the bodily defense mechanism creates logic and reason for the phenomenon that occurs. Whether or not death is defined scientifically or spiritually, death is the ultimate test of the endurance of one’s character when faced with the decision to fight or flee. Thomas’ excellent use of ethos in his essay best illustrates the endurance of one’s character. He extracts a part of another essay by Montaigne to show how death can be an experience that causes a person to rethink life. Montaigne, during a riding accident, was caused to rethink the natural process of death and how it felt to come close to it. Thomas quoted Montaigne to illustrate that â€Å"in order to get used to the idea of death†¦there is nothing like coming close to it† (274). By using Montaigne’s near death experience, Thomas is able to achieve ethos. Thomas wanted to exemplify to the audience that death is an experience that is more then the end of a life, but the reevaluation of one’s current existence. With the current thoughts and experiments of death, Thomas has successfully instructed the reader toward his direction of thought. By using persuasive language and rhetorical writing style, he made his essay a convincing argument that death is a natural and exotic experience everyone is  eventually faced with. The persuasive style of writing like parallel sentences, logos, ethos, and pathos draws the reader into the essay and makes him understand the idea of death. The reader gets the impression that natural death becomes an extraordinary and exhilarating experience all beings are destined to face.